The GREEN KEY certificate is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. Today, vacationers or professionals on the move can choose to reduce their environmental impact and assert their social responsibility by choosing places with the CLEF VERTE label in France or GREEN KEY in 65 other countries. Developed in France since 1998 and now present on five continents, the CLEF VERTE / GREEN KEY tourist ecolabel is the first international sustainable tourism label for tourist accommodation and restaurants.

Hotels, campsites, bed&breakfasts, holiday parks, youth hostels, conference centers, restaurants are committed to a high-performance environmental approach with the aim of constantly evolving towards the best practices recommended by the GREEN KEY ecolabel.

Implementation of an environmental policy and a socially responsible approach, intelligent waste management (reduction, collection and recycling), control of energy and water consumption, responsible purchasing (in particular for the food and maintenance), active customer awareness: these are all criteria of the GREEN KEY label which are taken into account by the labeled establishments.

To know more

To find out more the GREEN KEY team is present all year round to support all actors of the tourism industry, exchange best practices and advise them, in order to allow the development of a sustainable, ecologically virtuous and socially responsible tourism.

By clicking on the brand links below, discover all cosmetic products manufactured by GROUPE GM which respect the expectations of GREEN KEY label. These products are environmentally friendly thanks to formulas benefiting from an ecological label and the use of eco-designed packaging.

Download below brochures of
certified or labelled products referenced by GREEN KEY.

Brand products

Hotel Chain products