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Groupe GM presents its latest collaboration with the esteemed fragrance house Fragonard. Known for its rich heritage in perfumery, exceptional quality products, and quintessential French craftsmanship, Fragonard joins forces with Groupe GM to introduce two exclusive hotel lines. The line 'Vrai' captures the vibrant spirit of the Mediterranean coast, offering amenities that reflect the region’s enchanting essence, while 'Figuier Fleur' line pays homage to the charming heart of Provence, the birthplace of Fragonard. The latest embodies the authentic beauty of the region, infusing a serene elegance into hotels worldwide.

To celebrate the City of Light, Huygens, french premium cosmetics brand and the Ville de Paris brand, in partnership with Groupe GM, launch their range of amenities inspired by the most iconic Parisian landmarks. Each product associates a moment of happiness with a landmark: Virée Scintillante au Trocadero, Tendre Rendez-Vous au Sacré-Coeur...

The aloe vera-based formulas 100% made in France, are vegan and certified COSMOS ORGANIC by Cosmécert according to the COSMOS standard, and contain up to 99% ingredients of natural origin.

Groupe GM announces a remarkable hotel line with the iconic lifestyle brand TRUSSARDI, marking the inception of an exciting partnership. Reflecting Trussardi’s contemporary take on classic elegance, the new hotel line featuring neutral tones and minimalist graphics, exudes timeless exclusivity.

The line contains up to 98% ingredients of natural origin and is fully in line with Groupe GM’s Care About Earth program, contributing to the corporate effort to reduce its environmental footprint.

The collection features 30ml plant-based tubes and 100% recycled plastic bottles and large format 400ml dispensers such as Ghost and ECOFILL.

Since the end of 2022, GROUPE GM offers certified or labelled cosmetic products officially referenced by CLEF VERTE.

Developed in France and now present on five continents, the Clef Verte / Green Key tourist ecolabel is the first international sustainable tourism label for tourist accommodation and restaurants.

GROUPE GM products referenced by CLEF VERTE are environmentally friendly thanks to formulas benefiting from an ecological label and the use of eco-designed packaging.

ACT FOR THE PLANET! DISCOVER RECYCLED & REUSABLE ALUMINUM WATER BOTTLES:

GROUPE GM becomes the exclusive distributor of DRINK WATERS in the hotel industry and thus offers an alternative to the plastic water bottles still too present in hotels.

The recycled aluminum Drink Waters bottles contain spring water from the Alps and are infinitely reusable as a water flask, allowing hotels to act for the planet by reducing the amount of their plastic waste.

In 2018, Groupe GM launched its CARE ABOUT EARTH program defining the group's priorities in terms of sustainable development and CSR. This commitment was recognised in 2021 by the Ecovadis organisation, which awarded Groupe GM a bronze medal. In 2023, more than 100,000 companies have been assessed by EcoVadis and we were found to be among the top 18% highest performers in our industry. We are proud to announce our progression from bronze to silver medal status, recognizing our determination to achieve the highest standards in terms of environmental protection, labour and human rights, ethics and sustainable procurement.

Groupe GM, is proud to announce a new partnership with Phytomer.

Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits.

The Phytomer hotel amenity line is fully in line with Groupe GM’s corporate responsibility program Care About Earth and contributes to its commitment to developing sustainable products.

This new line includes an RSPO-certified 20g soap, 30ml plastic tubes made from plant-based materials as well as two types of large format 400ml dispensers: Ecofill and Ghost.

Groupe GM is proud to support UNISOAP the 1st French organization that collects recycles used hotels soaps to distribute them to people in need.This initiative responds to 3 major challenges: ENVIRONMENTAL by contributing to reduce waste, HUMANITARIAN by allowing access to hygiene to the greatest number of people, SOCIAL by creating jobs for disable workers. Learn more about UNISOAP: www.unisoap.org

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