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Groupe GM is thrilled to announce its collaboration with esteemed French skincare brand Typology for the launch of its first-ever hotel line. Known for its minimalistic, safe, transparent, and natural ingredient formulations, Typology's new hotel range features eco-friendly packaging and clean formulations free of PEG, sulfates, and silicones. They are also certified vegan, GMO-free, and gluten-free.

This partnership introduces Typology's ethos of simplicity and quality to the hospitality sector, offering a refined experience for eco-conscious travelers.

Embark on a sensory journey with the new hotel line MEMO PARIS, a perfect blend of luxury and sustainability. Renowned for its dedication to leather accord—an ode to the traveler’s luggage—Memo Paris creates scents with precious raw materials and long-lasting trails that evolve on the skin. Crafted with up to 98% natural-origin ingredients, the new hotel line has at its heart the iconic Irish Leather fragrance, inspired by the wild beauty of Ireland’s green landscapes. Perfect to create an unforgettable experience for your guests!

Immerse yourself in the authentic heritage of Salento with our new SALENTUM hotel line. Adorned with traditional tile patterns, the products offer a fresh, invigorating fragrance, thanks to citrus, fig, bergamot and mandarin notes that evoke the Salento summer.

Groupe GM and Salentum have collaborated to achieve a revolutionary milestone in the hospitality industry: the very first cardboard tube packaging to be incorporated into a hospitality line. Cardboard tubes dramatically reduce the use of plastic, offering a unique experience that blends tradition and modernity.

Groupe GM presents its latest collaboration with the esteemed fragrance house Fragonard. Known for its rich heritage in perfumery, exceptional quality products, and quintessential French craftsmanship, Fragonard joins forces with Groupe GM to introduce two exclusive hotel lines. The line 'Vrai' captures the vibrant spirit of the Mediterranean coast, offering amenities that reflect the region’s enchanting essence, while 'Figuier Fleur' line pays homage to the charming heart of Provence, the birthplace of Fragonard. The latest embodies the authentic beauty of the region, infusing a serene elegance into hotels worldwide.

Groupe GM announces a remarkable hotel line with the iconic lifestyle brand TRUSSARDI, marking the inception of an exciting partnership. Reflecting Trussardi’s contemporary take on classic elegance, the new hotel line featuring neutral tones and minimalist graphics, exudes timeless exclusivity.

The line contains up to 98% ingredients of natural origin and is fully in line with Groupe GM’s Care About Earth program, contributing to the corporate effort to reduce its environmental footprint.

The collection features 30ml plant-based tubes and 100% recycled plastic bottles and large format 400ml dispensers such as Ghost and ECOFILL.

Since the end of 2022, GROUPE GM offers certified or labelled cosmetic products officially referenced by CLEF VERTE.

Developed in France and now present on five continents, the Clef Verte / Green Key tourist ecolabel is the first international sustainable tourism label for tourist accommodation and restaurants.

GROUPE GM products referenced by CLEF VERTE are environmentally friendly thanks to formulas benefiting from an ecological label and the use of eco-designed packaging.

ACT FOR THE PLANET! DISCOVER RECYCLED & REUSABLE ALUMINUM WATER BOTTLES:

GROUPE GM becomes the exclusive distributor of DRINK WATERS in the hotel industry and thus offers an alternative to the plastic water bottles still too present in hotels.

The recycled aluminum Drink Waters bottles contain spring water from the Alps and are infinitely reusable as a water flask, allowing hotels to act for the planet by reducing the amount of their plastic waste.

In 2018, GM Group launched its CARE ABOUT EARTH program defining the Group's priorities in terms of sustainable development and CSR. From 2021, this commitment is rewarded by EcoVadis, which awards us a bronze medal. In 2023, we were among the top 18% in our industry, earning us a silver medal. In 2024, we continue to build on this momentum, and are honored to announce that we are now among the top 15%, in recognition of our unwavering commitment to the highest standards of environmental, social and human rights, ethics and responsible purchasing.

Groupe GM, is proud to announce a new partnership with Phytomer.

Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits.

The Phytomer hotel amenity line is fully in line with Groupe GM’s corporate responsibility program Care About Earth and contributes to its commitment to developing sustainable products.

This new line includes an RSPO-certified 20g soap, 30ml plastic tubes made from plant-based materials as well as two types of large format 400ml dispensers: Ecofill and Ghost.

Groupe GM is proud to support UNISOAP the 1st French organization that collects recycles used hotels soaps to distribute them to people in need.This initiative responds to 3 major challenges: ENVIRONMENTAL by contributing to reduce waste, HUMANITARIAN by allowing access to hygiene to the greatest number of people, SOCIAL by creating jobs for disable workers. Learn more about UNISOAP: www.unisoap.org

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