«Through the Care About Earth program, we are committed to developing sustainable products and reducing our impact on the environment so that we can contribute to protecting the earth for generations to come. Our priorities include eliminating single-use plastics and materials based on fossil fuels whenever possible, and always prioritizing responsible and sustainable alternatives.

We have launched several sustainable initiatives that are helping us to become as environmentally friendly and aware as we can be without compromising the quality of our products, while taking extra care to comply with Good Manufacturing Practices and EU regulations on cosmetics.»

Laurent Marchand
Chief Executive Officer




Eco-design, or the systematic integration of environmental aspects into product design and development, aims to reduce negative environmental impacts throughout a product’s life cycle.

This approach, applied to the design process from the very outset, focuses on striking the best balance between environmental, social, technical and economic requirements in terms of product design and development. Each time a product is developed, it creates an opportunity for us to consider its environmental aspects and reduce our impact at every stage, from the sourcing of raw materials right through to formulation, choice of production site, packaging, packing, shipping and recycling.




One of our major improvements relates to packaging. We have decided to rethink its manufacture, eco-designing it to eliminate plastics made with fossil fuels from our standard offer.

Now, our products are packaged in sustainable materials such as bio-sourced plastic from sugarcane and from post-consumption and postindustry recycled materials or aluminium. Aluminium is one of the most abundant mineral materials on earth, it is versatile, light-weight and can be recycled repeatedly with no limitations.

By choosing eco-design, we are offering hoteliers sustainable solutions and supporting them in their transition to eco-friendly practices.





To avoid the use of plastics from limited resources, such as fossil fuels, we offer 100% plant-based tubes, bottles and large-capacity dispensers, made from sugarcane residue known as bagasse.

The sugarcane we use is sourced exclusively from sustainably-managed farms and responsible suppliers and we only use the residue from the industrial process after at least 3 extraction cycles. This ensures that our production is not harmful to the ecosystems of the producing areas.

+ Our dispenser pumps are in bio-resin made mostly from bagasse.



We manufacture packaging that favors the use of recycled materials from the following sources:

PCR (post-consumer recycled) materials from consumer waste that has been previously used and discarded.

PIR (post-industry recycled) plastic is sourced from the recovery of industrial waste (manufacturing waste) or recalled products never used by consumers. Our bottles, dispensers and caps can be made in recycled plastic, we can also use recycled paper for the bottles and dispensers’ labels, and our soaps can be wrapped in recycled cardboard boxes and with recycled paper.

+ These materials are also fully recyclable.




Our commitment to developing sustainable products and reducing our impact on the environment has led us to dramatically reduce plastic and develop with a new material: aluminum.

It is one of the most abundant mineral materials on earth, it is versatile, light-weight and can be recycled repeatedly with no limitations.




300 to 500 ml

Ecopump, Groupe GM’s large-capacity dispensers (300 to 500ml) with cylindrical or square bases. They are available in a variety of shapes and materials (sugarcane-based and recycled) to meet all your different needs.

+ The 500ml dispensers are available in an opaque version with a window for easy visualization of the liquid level.

In order to guarantee product origin and traceability in accordance with European cosmetic regulations, the pumps are completely sealed.

Learn about the risks of uncontrolled refilling here.




To respect your environmental transition, our pumps are mostly made in bio-resins coming from plants such as sugarcane.

Several tamper-proof wall bracket options are available to matching our solutions. Single, double or triple shapes, they are made from stainless steel, chromium plated brass or ABS.

They can be fixed with screws or double-sided tape.





The only refillable and traceable eco-friendly dispenser.
The clean, safe, fast & easy solution with a minimal environmental impact.

Learn about the risks of uncontrolled refilling here.



Its bottle comes with sealed pouches, ensuring minimal packaging as they are made of only 8g of recyclable plastic and guarantee fully traceable cosmetics.
Ecofill bottle exists in recycled plastic with a translucent finish and in polycarbonate plastic with a transparent finish, both recyclable, with refill pouches of 400ml capacity.

Ecofill also exists in aluminum with refill pouches of 300 ml.

+ The traceability of the pouch complies with EU cosmetic regulations, is tamper-proof once sealed, and the product’s origin and quality are guaranteed.



375 ml

The Ecosource airless dispenser, with Nordic and European Ecolabel certification, is the first cosmetic dispenser for preservative-free formulations that are as soft on the skin as they are on the environment.

Its airless sterile bags have a 375ml capacity, and are made from only 11g of plastic, offering a unique combination of quality, ecology, innovation and security.




We offer a wide range of bottles in sizes from 20ml to 100ml, available in recycled or sugarcane-based plastic.

Our tubes are available in different sizes, from 10ml to 200ml and in several finishes.

All the tubes in our branded lines are sugarcane-based.





Our bar soaps are made with palm oil from RSPO Segregated and Mass Balance palm plantations (which contribute to the production and use of certified sustainable palm oil).

  • They are plant-based, and contain up to 99% of ingredients of natural origin.
  • Since 2020, they have not contained EDTA and BHT.
  • They can be gluten-free and vegan certified.
  • Are all dermatologically tested and cruelty-free and GMO free.




  • Up to 99% of ingredients of natural origin.
  • Free from formaldehyde, phthalates and parabens.
  • Not treated with ionizing radiation.
  • All dermatologically tested and cruelty-free.

Our organic cosmetic products are certified by COSMECERT in line with the COSMOS standard. We offer a selection of European ECOLABEL-certified cosmetic products.



According to your requirements, we can also develop liquid formulas that are:

  • Vegan.
  • Free from mineral oils, colorants, SLS and SLES and phenoxyethanol.
  • Can contain natural fragrances, herbal extracts, essential oils, plant oils, etc.



These 100% plastic-free products are available in shampoo, shower gel and conditioner formulas. Their solid form uses 9 times less water in production compared to the classic liquid formulas.

They are:

  • Soap-free, pH neutral formulas.
  • Dermatologically tested.
  • Animal cruelty-free.
  • Our solid shampoos & solid shower gels are sulfate-free.
  • Vegan.
  • They last longer than liquid products.
  • Packed in cardboard or allegro paper.

These products are truly soap-free, meaning that these dermatological bars are ideal for sensitive and atopic skins. They are made with a blend of gentle surfactants, such as the Sodium Cocoyl Isethionate obtained from coconut oil, emulsifiers and emollients.

As they contain neither sodium nor SLS, their pH is naturally close to that of water, which make them suitable for sensitive skins.




  • Cotton buds with paper stick.
  • Bathroom accessories made with straw and cornstarch.
  • Toothbrush and razor with bamboo handles.
  • Plastic-free cardboard cup and corn starch lid.
  • Bamboo toothglass and corn starch bag.
  • Bamboo cocktail stirrer.
  • Bamboo or kraft paper laundry bag.
  • 100% bio-based bamboo slippers.
  • Bamboo facial tissues.
  • Organic cotton bags.
  • Slippers made with cork or cardboard.
  • Kaft cardboard toothglass with safety tab.
  • PURE PAPER accessory sachets.




  • CBP tray (Corn-Based Product) which contains a minimum of 50% biodegradable cornstarch.
  • BIOCOMP® tray, 100% plant-based, 100% recyclable and certified 100% biodegradable and compostable.
  • Oak wood tray, recyclable and waste reclamation compatible.




With every product we develop, we are mindful of our environmental impact and work to optimize our designs with the objective of reducing the size and weight of containers as much as possible. We maximize our use of bio-sourced, recyclable and recycled materials and create packing materials in recycled and recyclable paper and cardboard.

+ We also offer recyclable stone paper wrapping.

We have drastically reduced unnecessary packaging and packing materials. Poly bags (PO) have been removed from the packaging of our accessories in order to reduce the use of plastic as much as possible.

+ When additional protection is still necessary (e.g for sanitary and safety reasons), we pack the items in: PLA bags, made from corn starch, this natural alternative to plastic is fully biodegradable in industrial compost units or in recyclable paper bags.




We consider quality to be a cornerstone of our business.

Our factories and industrial partners located in Europe and Asia are ISO 22716 certified and respect Good Manufacturing Practices.

Our factory in Portugal also complies to the standards of Quality and Environmental Management ISO 9001 and 14001. Premium production quality is guaranteed throughout the production process.

Our own factories are controled by COSMECERT according to COSMOS standards and EU ECOLABEL and endeavor to minimize their impact on the environment by streamlining their supply chain solutions, reducing water and energy use, recycling waste, restricting the use of over packs and using clean technologies as part of our Care About Earth program. We ask our production plants and industrial partners to commit to responsibility alongside us.




We have digitized our communication by reducing drastically our print materials (brochures, catalogues, leaflet, flyers, instructions …). We always favor digital content over printed materials and we are gradually increasing the use of QR codes for our products and set-up instructions.

For the remaining printed items, our cardboard boxes, brochures and leaflets are printed using water-based acrylic varnishes and vegetable inks on responsible packs made of:

  • FSC recycled paper and cardboard,
  • PEFC paper from sustainably managed forests.

To promote a clear and standardized message around our Care About Earth program, we have developed a dedicated graphic charter and a library of logos and messages to affix to our packaging, products and communication.
Find it here.

Our initiatives are now clearly identified and understandable.




Trust, respect, diversity and a quest for excellence are our company’s core values, and these values have inspired us to commit to building a sustainable business.

We aspire to be a positive influence in the communities in which we operate and strive to preserve the planet and contribute to the wellbeing of our employees.



  • Through good customer relations.
  • Through transparent business practices.
  • By adhering to traceability standards, which guarantees the safety and trustworthiness of our products.


  • We select our suppliers with great care.
  • We ensure they comply with our codes of conduct & values.
  • We give priority to local suppliers.


  • We abide by the strictest international labor and human rights standards.
  • We support our employees and empower them through personal and professional development opportunities.
  • We safeguard our employees’ health and safety in the workplace and organize health & safety training.
  • We have put in place a Code of Conduct and Ethics.


  • Our offices and factories enjoy direct natural light and 100% of the electricity used on some of our sites is from renewable sources.


  • We contribute and support local and international programs and nonprofit organizations such as Clean the World, Unisoap or Sapo Cycle for the recovery of our products, and in particular our soaps bars. In this way we optimize and plan for the end-of-life of our products and when it’s possible, we contribute by offering them a second life, to improve the access to hygiene in the affected communities.
  • We take part in charity initiatives: we organize collections of goods to be donated to charitable organizations such as the Red Cross, “Dons Solidaires”, Care France, the AP-HP & ANAP.
  • We contribute to different international programs such as Antoine de Saint Exupéry Foundation, which carries out various projects around the world to improve the everyday lives of youth and to help them attain better futures.
  • We support the “Paper for Food” campaign run by BACF.
  • We sponsor local events.
  • Finally, we have created an recycling charter for each of our products in order to guide our customers to guide our customers in their waste management, find it here.



Groupe GM incorporates a culture where trust, respect, diversity and a quest for excellence have remained core values for over 40 years. It is these values that have inspired Groupe GM to be the responsible business it is today. Since 2018, the Care About Earth program has set out Groupe GM’s priorities for its employees, partners and customers. This commitment to social responsibility was recognised in September 2021 by the Ecovadis organisation, which awarded Groupe GM a bronze medal. In 2023, more than 100,000 companies were assessed and we were found to be among the top 18% highest performers in our industry. We are proud to announce our progression from bronze to silver medal status, in recognition of our commitment to sustainable and ethical practices in hospitality. We remain determined to meet the highest standards in terms of the environment, labour and human rights, ethics and sustainable procurement.



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