Know-how
FRENCH CREATOR OF EXCEPTIONAL AMENITY PRODUCTS
Groupe GM (the new name of Aficom) has pioneered and been offering for more than 45 years tailor-made solutions to the hotel industry as well as to SPA, B&B and clinics.
Our unique portfolio of brands inherited from the worlds of creative design, cosmetics, spa or fashion combined with our know-how in tailor-made design allows us to provide to our clients an unlimeted choice of products, perfectly adapted to their needs.
Creativity, innovation, quality, reliability, customer service and sustainability are our group’s core values and commitment.
History
The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea:
to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.
L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.
1972
Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL
1975
Creation in France of AFI, the first distributor of the future Groupe GM network, and launch of the brand BIENVENUE
1976
Signing of the first international chain contract with Novotel, Accor Group
1988
Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI
1990
Creation of APLICOM, a company specialised in distribution to hotel chains and independent hotels
1992
Exclusive worldwide license agreement with the YVES ROCHER Group
1997
AFI and APLICOM merged to become AFICOM
2002-2017
AFICOM gradually extends its distribution network to cover a total of 10 countries: France - Netherlands - Germany - Austria - Czech Republic - Slovakia - Morocco - Italy - Belgium - Luxembourg
2004
Launch of the first hotel line for a spa brand: ANNE SÉMONIN
2006
Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)
2008
Development of the first Ecolabel certified products including the Ecosource airless dispenser, a unique patented and Ecolabel certified system
Exclusive worldwide license agreement with OMNISENS
2009
Launch of DAMNA Organic our first bath line certified by Cosmos Organic and labeled by Cosmebio
2010
Exclusive worldwide license agreement with ALGOTHERM
2013
Exclusive worldwide license agreement with NUXE
Launch of the exclusive GUERLAIN luxury hotel collection
2015
Exclusive worldwide license agreement with ATELIER COLOGNE
2016
Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN
(By invitation only)
2017
AFICOM acquires AD Distribution, a specialist of personalised accessories
2017
Exclusive worldwide license agreement with URIAGE
2018
Groupe GM France becomes the new name of AFICOM
2018
Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE
2019
Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO
Distribution
LOCAL EXPERTISE
Our sales team of more than 50 people, including exclusive local salespeople in 10 countries, guarantees a local expertise and a reliable and responsive local service.
Contact the sales representative dedicated to your region or country
FLEXIBILITY & REACTIVITY
Our warehouse of more than 7,500 pallets located near Paris contains a permanent stock of standard and personalized cosmetic products and accessories. These hotel amenities are available on demand; we guarantee delivery times of 48 to 72 hours in France, Belgium, Luxembourg, Holland, Germany, Austria, Italy, Morocco, Czech Republic and Slovakia.
Partner hotel chains
GROUPE GM SUPPORTS
10 RUE DES BERGERS - 75015 PARIS